The following was an opportunity in thinking visually by redesigning a shelf talker for use in a large brick-and-mortar. Sales teams use simple tools, such as shelf talkers, for product engagement. This particular item was designed for use in a chain bookstore (260 operating stores, ranging from 4,000 to 30,000 sq. ft.) stocking a range of book titles for adults and kids, as well as toys and games. This is the final design concept for an advertising shelf talker for "Dolly Parton: Behind the Seams My Life in Rhinestones".